Our story

It started with one dog — mine

How a dull coat and a shocking ingredient label turned into RIXOKIN.

Berk & Rixo

From the founder

I never planned to start a supplement company. I planned to fix my dog's coat.

Rixo's coat had gone dull and patchy, so I finally turned over the supplement I'd been feeding him and actually read it. Artificial dyes. Vague "animal digest." Fillers I couldn't pronounce. I was feeding my best friend a label I didn't understand — and I felt sick about it.

So I learned how a coat actually works: it grows from within, on roughly a 90-day cycle, and what a dog needs depends on their breed, their age, and where their coat is today. Then I did the only honest test I could think of — I cleaned up Rixo's nutrition and photographed him every 30 days.

RIXOKIN

His name is Rixo. Kin means family. Put them together and you get every dog we build for — Rixo's kin.

One coat cycle, documented

Same dog, same camera spot, ninety days apart. This is the before-and-after that convinced me to build RIXOKIN.

Rixo — 2020 2020

It started with Rixo

The day he came home — a scruffy puppy who had no idea he'd one day have a company named after him.

Rixo — 2022 2022

Something was off

His coat turned dull and patchy. I flipped over the supplement I trusted, read the label — and couldn't believe what was in it.

Rixo — 2024 2024

Down the rabbit hole

I learned how a coat actually grows — breed, age, a 90-day cycle — and started rebuilding Rixo's nutrition from scratch, batch by batch.

Rixo — 2026 2026

RIXOKIN

Six years in, one rule stuck: nothing goes in that I wouldn't feed Rixo. That rule became the product.

Friends started asking what I'd changed. When I looked for a clean, honest product to point them to, it didn't exist — so I built it. RIXOKIN is coat nutrition made for your dog's breed, age, and where their coat is right now. Nothing on the label I wouldn't feed Rixo.

Berk Ugur Founder & Rixo's human
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