The label isn't lying to you — it's just not telling you everything. That "26% crude protein" and "with real fish oil" hide a story most owners never get to read. Scan your current bag below and see what the fine print actually means for your dog's coat.

SCAN BEFORE YOU BUY

Is your dog's food actually feeding the coat?

Most foods cover the basics — few cover the five nutrients a coat is built from. Answer a few label questions and see the gaps in 30 seconds. No brands, no photo uploads.

WHERE TO LOOK

All of these numbers live on the BACK of the pack — in the guaranteed analysis and ingredient list. Grab your bag and follow along.

STEP 1 OF 2

Check the label

For each nutrient, tell us if it's listed on the pack. Only Omega-3 asks for a number — and even that's optional.

Answer all five to run the scan

Scanning your coat coverage

0of 6 traps

Label traps found

Here's what your current formula's label is really telling you — and what it isn't.

THE PART NOBODY TELLS YOU

Get the full breakdown by email

We'll send a nutrient-by-nutrient report — what each gap does to the coat, target doses, and exactly how RIXOKIN fills them.

Free PDF report. No spam, unsubscribe anytime.

This is a general educational tool based on your answers, not veterinary advice or a claim about any specific product. Always read the full label and consult your vet.

Loved by people who pay attention

Real words from dog owners who noticed the difference — coat, skin, and confidence, from the inside out.

Maya R.

Maya R.

Golden Retriever owner

I never knew what to look for until the Coat Check walked me through it. Now I actually understand my dog's skin instead of guessing.

Daniel K.

Daniel K.

Husky owner

The label scanner showed me two ingredients in our old supplement I'd never have caught. I don't shop blind anymore.

Priya S.

Priya S.

Frenchie owner

These are the only people explaining the science instead of just selling. If they flag something, I trust it.

Marcus T.

Marcus T.

Lab owner

The breed risk finder told me exactly what Labs are prone to, and it was spot on. Felt like advice from someone who actually knows dogs.

Elena V.

Elena V.

Border Collie owner

I came for a quick check and left understanding my dog's coat better than my old vet ever explained. That kind of honesty earns trust.

Tom B.

Tom B.

Aussie Shepherd owner

The Dirty Dozen list genuinely changed what I'll put in my dog's bowl. Eye-opening, and not in a scary-marketing way.

Sofia L.

Sofia L.

Poodle owner

Everything is explained so clearly that I finally feel like I'm making informed choices. No hype, just real information.

James W.

James W.

Beagle owner

The 90-day timeline showed me what to realistically expect, step by step. When a brand is this transparent, you believe them.

Hana M.

Hana M.

Shiba owner

They taught me more about coat health in ten minutes than I'd learned in years. If these folks say it matters, it matters.

Monthly Coat Tracking

Your dog's coat score, tracked over time.

One number won't tell you if things are getting better. Re-check each month and we plot the trend — shine, thickness and shedding — so you actually know whether the coat is improving.

Monthly tracking Data-driven Free
Check your score → Takes 3 minutes · No account needed
  1. Take the Coat Check — a quick read on your dog this month.
  2. We log the score — each result is saved to your private history.
  3. Watch the trend — a monthly email shows progress vs last month.

JOIN THE PACK

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Coat-care tips, dosing guides, and early access to new drops. No spam, ever.

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