INSIDE THE COAT

Why 90 days? Because that's one full coat cycle.

A dog's coat renews over roughly 90 days — one full hair cycle. That's why real change is gradual, not instant: the nutrients you feed today show up in the strands that grow over the next three months. Follow the 90-day plan and let each cycle do its work.

Your Coat, Planned

Build your 90-day plan

Tell us the one thing you’d fix about your dog’s coat. We’ll build a phase-by-phase 90-day roadmap made for that exact problem — and email it to you to follow along.

Coat at the start Coat, early recovery Coat, new growth Coat, full renewal
Day 0 · before you start

The starting point

0 / 90 days

Today’s coat

This is where you are right now. Watch what the next 90 days of steady nutrition actually does.

What you’ll noticeNothing yet — every great coat starts on day one.

Coat renewal 0%

1–15

Nutrients loading

16–35

Skin settles

36–65

New coat grows

66–90

Full turn

Day 0 30 60 Day 90

playing automatically · drag to explore any day

Start day 1 →

Then track every phase with a monthly Coat Check.

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